An airdrop is typically a marketing strategy used by cryptocurrency projects to promote their tokens or coins. The goal of an airdrop is to incentivize existing cryptocurrency holders to try out a new coin or token by offering them a certain amount of the new cryptocurrency for free. Airdrops can be beneficial for both cryptocurrency projects and users.

For projects, airdrops can help to generate interest around a new cryptocurrency, while also helping to distribute tokens to a wider audience. For users, airdrops can provide an opportunity to receive free cryptocurrency.